Before establishing Hot Salad Productions, Raul Jorolan (Direk RJ), one of the country’s top directors, was a principal creative force behind one of the leading production houses in the country for many years.
After completing a degree in Fine Arts major in Advertising from The University of Santo Tomas), Raul Jorolan spent the next substantial years forging a career as an art director in some of the leading advertising agencies in the country. He started his professional career working with an upscale, high-profile retail department store chain.
Upon joining the advertising business and being a painter and illustrator, he immediately was thrust in the world of TV commercials via storyboard art (a hint of a future endeavor). With his flair in print art direction and graphic design and also dabbling in photography, Raul Jorolan cemented his career as an accomplished multi-disciplinary visual communicator.
Moving on and after 5 solid years with McCann-Erickson Manila where he was honored as the very first recipient of the Agency’s Most Valuable Player Award (MVP), Raul Jorolan hopped on to join McCann-Erickson Hong Kong to gobble more advertising experience as a creative warrior in the regional arena for the next 2 years. He handled global accounts and was involved in regional and international advertising pitches.
Upon his return to Manila he opened an advertising and design shop where he won several creative awards in the Philippine Advertising Congress. His directorial debut came as an opportunity he created himself.
In 1991, he was requested and prevailed upon to direct a series of TV commercials and the rest, as they say, is history. It started his move into the world of moving images and motion graphics. In that same year he shot his very first commercial in film, a seminal TV commercial for a fashion specialty store that started the ball rolling for him as a TV commercials director. This spot started a trend in TV commercials especially in art direction by using wide, picturesque imagery and thus up-shifted his directorial career into full throttle.
In 1997, after six years as a successful freelance director, Raul Jorolan joined to form a production company (Scene Stealers Production) and under his creative stewardship gained high recognition as well as winning local and foreign awards along the way. His works were seen and noted, some were aired in the region and became benchmark/peg for same-product advertising worldwide.
Given his background in various visual disciplines, Raul Jorolan gained prominence with his ability to create arresting and powerful moving pictures. A visual artist and storyteller with a great sense of humor and an inherent talent to connect with people. It has allowed him to motivate his on-camera talents and create rapport through his engaging work ethic. As an artist, exploring with different styles excites him. It allowed him to develop a prolific repertoire, build momentum and take on different assignments with ease of pace. His visual sensibility has made him notch projects that need style and art direction, a wide range of commercials from babies to vehicles. He has the ability to spin tales or handle narratives that are heartwarming or humorous. He revels too in technically challenging commercials that are fused with visual effects and computer graphics. And with a good grasp of post-production technique, he has also spawned memorable spots in this category as well.
Raul Jorolan has directed a full-length feature film (The Red Shoes), Rated A by the Cinema Evaluation Board and won the Special Grand Jury Award in the Bogota Film Festival in Colombia and was a finalist in the First Hanoi Film Festival Competition in Vietnam. He has also completed an hour-long documentary on Global Warming for the Department of Energy shot around the Philippines.
A short film that he wrote and directed was also selected as the favorite in the Nestle 100 Years in the Philippines celebration Film Anthology.
Raul Jorolan is also an active painter having mounted two solo painting exhibits as well as being a part of numerous group art exhibitions.
After years in the advertising wars, the film production industry and the visual art world he is still happily in the thick of it,
A very good story woven, wrapped and told in beautiful images fascinates him like how!